Contents
List of Figures
Acknowledgments
Introduction - Henry B. Wonham
1. Narrating the Tennessee Land: Real Property, Fictional Land, and Mark Twain’s Literary Enterprise - Lawrence Howe
2. Brand Management: Samuel Clemens, Trademarks, and the Mark Twain Enterprise - Judith Yaross Lee
3. “Society’s Very Choicest Brands”: Hank Morgan’s Brand Magic in Camelot - Mark Schiebe
4. The Quality (and Cost) of Mercy: Mark Twain’s Evasion of the Poor - Ann M. Ryan
5. The Robber Barons’ Fool?: Mark Twain and the Four Ps of Patronage - Gregg Camfield
6. “These Hideous Times”: Mark Twain’s Bankruptcy and the Panic of 1893 - Joseph Csicsila
7. “Drop Sentiment, and Come Down to Business”: Debt and the Disintegration of “Manly” Character in “Indiantown” and “Which Was It?” - Susanne Weil
8. The Pain Economy: Mark Twain’s Masochistic Understanding of Pain - M. Christine Benner Dixon
9. Minstrel Economics: Mark Twain, the San Francisco Minstrels, and Folk Investment in the American Dream - Sharon D. McCoy
10. “A House of Cards”: Fictitious Capital and The Gilded Age - Jonathan Hayes
11. “By and By I Was Smitten with the Silver Fever”: Literary Veins in Roughing It - Jeffrey W. Miller
12. The Art of Arbitrage: Reimagining Mark Twain, Business Man - Henry B. Wonham
Coda: “Follow the Money” - Lawrence Howe
Contributors
Index